Elista Redefines Smart Entertainment with its New QLED Google TVs for the Connected Home Experience | TechTree.com

Elista Redefines Smart Entertainment with its New QLED Google TVs for the Connected Home Experience

Elista, one of India’s fastest-growing consumer electronics and home appliance brands under the TeknoDome Group, has further strengthened its Smart TV portfolio with the launch of its new QLED Google TV range.

 

  • The new QLED TV lineup includes 55”, 43” & 32” screen sizes with elegant design, HDR10 support, Dolby Audio & Google TV experience
  • Elista’s QLED Google TV range starts at just INR 23,990 and comes with a one-year warranty

Available in 55” (4K UHD), 43” (Full HD), and 32” (HD) screen sizes, the new lineup brings together immersive visuals, intuitive connectivity, and modern aesthetics, offering a premium experience at an affordable price point.

The launch of new QLED Google TVs reaffirms Elista’s position as a rising force in India’s hyper-competitive consumer durables market. As Smart TVs continue to drive category growth for the brand, Elista is doubling down on consumer-centric innovation to compete with established players and meet the evolving aspirations of modern Indian households.

Commenting on the launch, Mr. Pawan Kumar, CEO, Elista said, “Smart TVs have emerged as one of our top-performing product categories, and we’re focused on staying ahead by delivering meaningful innovation. Aligned with our new brand tagline – ‘built for U’, our new QLED Google TV lineup is designed to meet evolving consumer needs and their aspirations combined with cutting-edge tech and elegant design while keeping affordability at the core. In a market crowded with choices, we stand out by making global-quality entertainment truly accessible to Indian households, across metros and smaller cities alike.”

Smarter Inside: A Seamless Google TV Experience

At the core of Elista’s new QLED TVs is the Google TV interface, which consolidates content from various platforms into one personalized home screen. With built-in Google Assistant and Chromecast, users can enjoy hands-free control, voice-based search, smart home integration, and effortless screen mirroring from mobile devices. Preloaded apps like Netflix, Prime Video, Jio Hotstar, SonyLIV, and YouTube offer instant access to top entertainment, making the new Smart TVs a true connected multimedia hub.

Picture Perfect: Stunning QLED Display with HDR10 & Dolby Audio

Equipped with QLED display panels, the new Elista Smart TVs deliver richer colours, deeper contrasts, and more vibrant brightness levels, ensuring cinematic picture quality from any angle. The 55” model supports 4K UHD resolution and HDR10, while the 43” and 32” models offer crisp Full HD resolution respectively. Custom picture settings let users fine-tune colour, brightness, contrast, and sharpness. Select models come with a powerful 48W in-built soundbar, backed by Dolby Audio, providing a theatre-like sound experience to match the stunning visuals. The edge-to-edge display with a sleek bezel-less frame can enhance the décor of any living room or bedroom. Built using premium materials, the design balances aesthetics with durability.

Stay Connected: Dual-Band Wi-Fi, HDMI Ports & Built-in Chromecast

The new Elista Smart TVs support dual-band Wi-Fi (2.4GHz & 5GHz) for smoother, faster streaming and reduced buffering, ideal for high-definition content streaming. With 2x HDMI ports, users can connect consoles, set-top boxes, or additional sound systems with ease. Built-in Chromecast allows quick casting of videos, photos, and apps from smartphones or tablets, making multi-device integration seamless.

Pricing & Availability

The new QLED Google TV range is available at major retail outlets across India at following prices:

QLED-32”: ₹ 23,990.00

QLED- 44”: ₹ 35,990.00

QLED-55” : ₹ 69,990.00

In just five years, Elista has made its mark in India’s tough consumer durables market. The brand stands out by offering innovative yet affordable products ranging from Smart TVs, washing machines to refrigerators and dishwashers, meeting the needs of both urban and rural households. With a strong offline and online presence Elista has built trust across India and internationally. It also recently forayed into Tanzania, extending its reach across UAE, Africa, CIS, and Asia regions.

To keep up with demand, Elista is ready with its manufacturing plant for smart TVs & monitors in Kadappa, Andhra Pradesh supporting its “Make in India and for the world” goal. By 2026, the company aims to hit ₹1,500 crore in revenue and ₹500 crore from India and the rest from global markets


TAGS: Elista

 
News Corner
IMP IMP IMP
##