Sony India enters super large-screen segment with 98-inch BRAVIA 5 mini-led for ‘Cinema is Coming Home’ experience | TechTree.com

Sony India enters super large-screen segment with 98-inch BRAVIA 5 mini-led for ‘Cinema is Coming Home’ experience

With SONY PICTURES CORE, your living room becomes a private screening lounge, presenting studio-quality blockbusters in their full cinematic glory.

 

 

Sony India today announced the launch of its highly anticipated 249 cm (98) BRAVIA 5, the largest and most immersive addition to its iconic BRAVIA television lineup. The BRAVIA 5 isn’t just a television — it’s a cinematic canvas engineered for pure visual indulgence. Its expansive 98-inch screen delivers breathtaking scale, while the Cognitive Processor XR adjusts detail, color, and motion to mirror human perception. Dolby Vision & Atmos add multidimensional clarity and immersive surround sound that replicate the acoustics of a real cinema hall. With SONY PICTURES CORE, your living room becomes a private screening lounge, presenting studio-quality blockbusters in their full cinematic glory.

 

1.       With Advanced AI Processor XR, 249 cm (98) BRAVIA 5 delivers scenes with enhanced picture quality

The 249 cm (98) BRAVIA 5’s Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike.

 

2.       Experience eye-popping visuals with 249 cm (98) BRAVIA 5’s XR Backlight Master Drive

With XR Backlight Master Drive technology, the 249 cm (98) BRAVIA 5 leverages an array of independently controlled LEDs and a precision dimming algorithm to deliver extraordinarily brighter highlights and ultra-deep blacks. This intelligent backlight control results in breathtaking contrast and an expanded dynamic range, making visuals appear dramatically more realistic, naturally textured, and immersive — even in challenging lighting conditions. Whether it's the subtle glow of a candle or the brilliance of a sunrise, every nuance is reproduced with lifelike precision, drawing viewers deeper into the narrative.

 

3.       Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos

With Dolby Vision and Atmos, 249 cm (98) BRAVIA 5 delivers a truly cinema-like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making 249 cm (98) BRAVIA 5 an ideal choice for a complete cinematic experience at home.

 

4.       Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned

249 cm (98) BRAVIA 5 is equipped with Studio Calibrated Mode that reproduces the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports.

 

5.       SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles

With SONY PICTURES CORE feature, 249 cm (98) BRAVIA 5 offers Sony Pictures movies in the highest image quality and enhanced formats at home. Whether it's the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV’s advanced display and sound technologies.

 

Price and Availability:

As a special launch offer, Sony India is offering a comprehensive three-year warranty on the 249 cm (98) BRAVIA 5. There is also a cashback of Rs. 25,000/- on selected credit cards and a special curated fixed EMI of Rs. 19,995/- to make the product purchase more convenient for the customers.

BRAVIA 5 is available for purchase across all Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India.

 

Model

Best Buy

Availability Date

Cashback

Special curated fixed EMI

K-98XR55A

Rs. 6,49,990/-

23rd July 2025 onwards

Rs. 25,000/-

Buy Now at Rs.19,995/-

 

 


TAGS: Sony

 
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